The Otono


  • XXS
  • XS
  • S
  • M
  • L
  • XL

Free Shipping & Free Returns

Brushed Flannel + Perfect Relaxed Fit = Shirting Magic

There’s no magic quite like Fall — the slow transformation of lush foliage into a crunchy, flame coverage of the forest floor, the crisp golden light as the sun slides away, the scent of apples in the air — and The Otono makes you part of it all.

Handsewn in the United States, with 100% side-brushed cotton, this rich green flannel is Fall brought to life and absorbed into your wardrobe. Whether you’re hanging by the fireplace or breathing in the changing forest, riding high on the first hayride of the year or running rings around the apple pickers, The Otono is the perfect balance of urban and outdoor appeal.

  • 100% Brushed Mid-weight Cotton Flannel
  • Gently Tailored and Relaxed Fit
  • 8 Button Front = No More Boob Gap
  • Double Stitched Large Matte Buttons
  • Sewn in the United States
  • Ships Free via 2-3 Day USPS Priority
  • Machine Wash, Line Dry, and Gets Better with Time
  • Hanna is 5’8” and Wearing a Size Small


Customer Reviews

"I really like the Arapahoe flannel - It's the kind of classic staple piece that is really ageless. The quality of the flannel is great - thick, soft, and warm. I love the extra buttons. My proportions are average, and my measurements are 35-27-36. The size S fits well in the bust and a tiny bit short in length and in the sleeves (tucking this shirt in is not an option unless I'm wearing high-waisted slacks). The shirt didn't appear to shrink at all in the wash. Even though the bust and shoulders fit perfectly, I do kind of wish I had sized up to an M for a bit more length and sleeve. There were also loose threads on pretty much every button hole when the shirt arrived in the mail. I do wish the shirt came with an extra button - just in case. All said, this is a really nice, American-made shirt and I'm happy to support Tradlands as a business. I hope it lasts for many years with care!"

The fit and fabric on my new flannel are both just incredible. I want to wear it every day!! I'm so happy I found Tradlands.

I usually wear a medium in most brands, but I ended up going for a small here and it is perfect. Fitted enough to be flattering, but still plenty of room to be cozy and comfortable. Often button ups are too small for my chest (34 D) but there is no stretching and boob gap here. Definitely recommend!

Size Guide

Size XXS (00) XS (0-2) S (4-6) M (8-10) L (12-14) XL (16-18)
Chest 37.5" 39.5" 41.5" 43.5" 46.5" 49"
Waist 35" 37" 39.25" 41.5" 44.25" 46.25"
Sleeve 23" 23.75" 24" 24" 24.25" 24.25"
Shoulders 14.75" 15.75" 16" 16.75" 17" 17.5"
Center Back 25.75" 26.25" 27.5" 27.87" 28.25" 29.25"
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Free Shipping

We ship orders for FREE within the US using USPS Priority Mail. Orders will arrive within 2-5 days to all US destinations.

We want you to be able to try out our products with ease. We offer free returns and exchanges for all US orders, unless otherwise noted during sales and in our last call collection. If you would like to return or exchange your order we allow one free return/exchange shipment per order. Shipping both ways is on us, one time per order.

For International customers we offer a flat rate of $5-15, depending on your location. We ship via Priority International and delivery time is 5-10 business days.

Our Guarantee

What is in our guarantee? We stand behind every product that we make. If at any time you are unhappy with your purchase, you can return it to us and we will replace or mend the item for you or issue a gift card on returns made within one year of purchase. We are happy to issue a full refund on all returns made within 60 days of purchase given that your shirt has been handled with care, unless otherwise noted on sale items.

When you order from us, we want you to feel confident. You are not dealing with a big-box store or chain retailer. We read every email from our customers. We inspect each shirt that goes out the door. We package all orders with care. That is what makes us special. From jackets to button-ups, we believe in the well-crafted quality of our goods because we are a part of every step.

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