Another year down, and we have you to thank for that.
It was, hands down, one of our most rewarding and challenging years to date. We are feeling incredibly grateful for our customers, our community, and the collection of other small businesses who banded together to take on what 2020 handed all of us. We wanted to take this time to thank you for your support through purchases, shares, likes, comments, and emails and for helping us through the last 365 days. We hope you'll join us in reflecting on your own successes and accomplishments while we share a few of ours from this year.
A Color Collab - The Caroline Print
The ever-popular Caroline Print came to be through collaboration with Caroline Corrigan and shocked us with the response. It's been a dream of ours to work with creators, designers, and more to help inspire colors, prints, and silhouettes and we are grateful for the support of the Caroline print this year in all its forms.
We are bringing new color collaborations and printed styles in 2021. We're honored to have the opportunity to tap into all of the talents our community has to offer and hope you'll love next years' partnerships just as much! Think bright, bold prints, colors inspired by our community, and all-new silhouettes to mix and match with.
The Best-Selling Nico Dress
Coming out with an all-new silhouette in the Nico Dress was a risk and we are so incredibly grateful for how well our community embraced the style, the fit, and the colors. It has been the best-selling product so far in our business history and we owe that to each and every one of you who is living, dancing, twirling, and styling your Nico Dress.
It was inspired by a style Sadie, the founder, found when coming across her mother's old dresses. It laid well over the shoulders, took in the flow of movement and body, and was a much-needed break from skin-tight clothing that's all too common these days. We hope you'll continue to learn about and love the Nico as it will make another appearance in some new colors and some past favorites in spring of 2021.
A New Series: Better Together
Despite all the tough parts about 2020, it's also been a time of learning about and from others' experiences. We started the Better Together series in the hopes of passing the mic and sharing space with those who are doing great work in their own lives. We've featured incredible people on our channel to discuss health, wellness, boundaries, self-care, park and outdoor advocacy, and so much more.
In the new year, we'll continue to bring you thoughtful conversations to help spur some ideas, some passion, and hopefully some action if you feel inclined to make a change. If 2020 taught us anything, it's that even the smallest ripple still makes a difference in the pond. Follow us on Instagram and watch for our next Better Together Series. We'd love to see you there.
Better with More Sweaters
We also extended our sweater collection this year with the Jude Pullover and Shetler Cardigan being featured in both our spring/summer and fall/winter collections along with some brand new styles and colors.
Our sweaters have become more and more popular and they are something we pride ourselves on. The quality is superb, our patterns in our family-owned manufacturing facility in Peru have been great to work with this year, and we enjoy the creativity of making the classic knits you love even better. When thinking of sweaters, it becomes a challenge in the art of versatility as well. The Jude is a perfect transition-season piece, the Fisher Sweater perfect for fall, while the Haven Mock Neck is your cold-weather champ. The Shelter Cardigan can be worn any and all seasons to keep you warm in the winter months and layer up on a cool summer night.
Thank you so much for your support this year. It means the world to this small team.
Whenever the holidays take you, go in style and we hope you begin the new year with renewed passion and joy.
Have a safe and happy holiday everyone and don't forget to celebrate your own personal wins from this year too! Comment your biggest accomplishments below!