Who designed your website? It’s beautiful!
Our website is designed and developed by Alex Beaudet. He is a talented web developer, woodworker, and craftsman who lives and works out of mid-coast Maine.
In June of 2014, he opened up a shop, Pemaquid Mercantile, in the barn on his Maine homestead. The store features hand-made goods and distinctive antique pieces and tools. View his shop here and email him from there if you'd like to see more of his work.
We love the new photography! Who shot your lookbook photos?
Our Fall and Summer 2015 collection is photographed by the talented duo at Lydia & Emilie Photography out of Minneapolis. They are sisters who specialize in both photography and styling. They capture the people and products behind brands like ours with a refreshing understanding and honesty. Check out their online portfolio here and contact them directly here. Lydia and Emilie pushed our ideas and vision forward and we are honored to work with such talented women. Thank you, Lydia and Emilie!
What is your return policy?
Learn about our full return and exchange policy here.
What is your shipping policy? Do you ship Internationally?
Learn about our full shipping policy here.
Do you guarantee your products?
Yes, we do. Learn about our guarantee here.
How do I care for my shirt?
The best way to care for your shirt is to follow the care label sewn inside. As with all clothing, the less you wash your shirt the better it will hold up over time. Spot clean whenever possible and wash in cold water if necessary. We recommend all shirts be line dried.
If you have any additional questions send us an email at email@example.com. We’d be happy to answer any questions you have.
The fit is like a first date. When a company nails fit, we consider taking the next step to the register, right?
To start, our intention was to create the best universal fit for women. After spending years tailoring men’s versions and settling for women’s shirts that never felt just right, we began building and testing our own shirt. We’ve added a little bit of length to our button-down. This allows the hem to fall over the hips without rising up the back when sitting or bending over. The added length also makes it simple to tuck in the shirt without worrying about un-tucking at a slight turn of the waist.
The squareness of a men’s shirt – and the boyfriend fit – may be comfortable but it is not flattering. You won’t find any box pleats on our button-downs. This makes it easy to iron and the lines follow the body’s silhouette without added fabric. We’ve designed our shirt to hug the waistline slightly so it is neither too boxy nor too slim. It is a gently tailored, relaxed fit.
Need helping finding your perfect fit? Consult our detailed size guide.
Can I return a sale item?
For items that are marked on sale we will offer a digital gift card for the purchase price of your items. For items marked final sale we do not accept returns. If you need help before you order to ensure an item will work for you please email us. We are happy to help.
Do you offer price adjustments on sale items?
Yes, we offer a price adjustment *one time* on items purchased within 7 days of a sale. To claim a price adjustment send us an email within 7 days of the sale date. Price adjustments are issued as store credit. You will receive a digital gift card with the store credit. We do not offer price adjustments on items marked Final Sale or part of the Last Call section.
Oh no, I lost a button! What do I do?
Our buttons are double stitched so, hopefully, you won't lose any buttons. But if you do we've sewn an extra button into the inside care label of our shirts. If you need additional buttons send us an email with you name, address, and shirt name. We'll put extra buttons in the mail for you right away.
How do I become a stockist and open a wholesale account?
If you are a stockist and would like more information on how to carry our line, please email firstname.lastname@example.org. Please include your store name, location, and website and we will follow-up with line sheets and details on how to place an order with us.
Can I find your line in any stores?
We sell to several boutiques nationwide. To find a store near you send us an email at email@example.com. If we aren't available at a store in your hood let us know. We'd love to change that.
What’s your design process?
Our collections don't really follow trends. We focus on refining basics that every woman wants in her wardrobe. The most important aspect of the design process is a relentless emphasis on fit, details, and quality that is often reserved for menswear. When deciding on fabrics and silhouettes we ask ourselves, "Will she love this in 5 years?" If the answer is yes, we know it's a keeper.
We start with sketches and mock-ups. It's important for us to perfect the pattern first. Once a sample is finalized, we choose from the best fabrics we can get our hands on to build out a collection.
Where are your products made?
All of our products are sewn in the United States. We knew from the start that we wanted our production to be stateside. For a small company like ours the best way to ensure a healthy work environment. The personal values we share and caring for the livelihood of those we employ is essential to our company. We are making the best quality products and also creating a socially and environmentally responsible workplace. By manufacturing locally we are on hand during our production runs, working closely with our sewers, and building relationships face-to-face with our team.
What is your favorite place to camp?
We are going to checkout Acadia National Park this year. The Beehive Trail is on our list. We'd also like to return to Yosemite to hike Half Dome. We camped in Yosemite earlier in 2013 and it was incredible. I am grateful to have visited. We challenged ourselves with the 4 Mile Trail, which is actually 10 miles round-trip. The temperature was in the 90's and when we returned to the valley floor we stripped off our hiking boots and socks and waded into the glacier water at Lower Yosemite Falls. An exhausting but rewarding adventure.
Our favorite trip in 2013 was a backpacking excursion to Point Reyes National Seashore. Our friends gifted us a hard-to-get reservation that was 100 yards from the ocean. There was no cell service so it was great opportunity to relax.
What’s the best business advice you’ve received?
Awhile back we read this excerpt on kindness from Cap Watkins, the lead designer at Etsy. He says,
“I owe a lot of my success to people who were kind to me, even though they had absolutely no obligation to be so. Now, I make a concerted effort to reply to every single cold email I receive. To be honest, I don’t get a ton, but there are definitely moments when I do get one that I think to myself, “I don’t have time to respond to this,” which I immediately follow up with, “But that was me a few years ago.” And I respond. Because you never know who you’re responding to or what difference even the smallest gesture will make in someone’s life. Being kind isn’t always easy. Or convenient. But it has the potential to change everything.”
Kindness, in work and in life, is very powerful.
Sadie, do you have any personal style tips?
As I have gotten older and become comfortable in my skin, my style is more about ease and function. I prefer sun kissed cheeks to blush and my broken in Vans to heels. I keep going back to the wardrobe pieces that I have had for years. Growing up on the East Coast, I always found myself stealing from my mom and dad's closet. Oxford shirts, Fisherman's sweaters, and jean jackets. Now I find myself recreating those looks with a bit more maturity. I invest in great, effortless clothing. It's cool to be comfortable and confident.
Who makes the jewelry that shows up in your photos?
The handmade jewelry shown in some of our lookbook photos is made by the talented Kristyn at Laite Jewelry Atelier. In Kristyn's words, "I use only old-fashioned hand files, saws, and wire-wrapping methods, making each piece truly one-of-a-kind. I draw much of my inspiration from French style and Japanese philosophy." Five percent of all sales are donated to the nonprofit organization called Girls Write Now in NYC, which empowers young at-risk and underprivileged women to develop their creative, independent voices through the written word. Shop Laite Jewelry Atelier here.
Who makes the awesome workwear jeans featured in your lookbook?
Those awesome jeans are made by Gamine Co., a great American-made company run by Taylor Johnston. Get yourself a pair (and we highly recommend that you do) here.
What is raw denim? How do I care for my raw denim shirt?
Raw denim is simply denim that has not been washed after the dying process, allowing you to wear it in exactly as you want to. You can decide how it ages, how often to wash it, how many creases you want it to have. So don't be afraid to try it out. Think of it as a blank canvas from which to create your perfect denim shirt.
How you choose to care for your raw denim is up to you. Many people recommend not washing for up to 6 months while others never (really, never) put it through a wash cycle. The garment can be spot cleaned and freshened up with a light cleaning spray until you are ready to wash it. The choice is up to you - wash it when you are ready. For more advice on what makes raw denim great and how to care for your raw denim, check out this post by Hawthorn Boutique and Rawr Denim. If you still have questions, ask us - the experts - via email at firstname.lastname@example.org.
Do you have questions that we did not answer for you?
Please email us with any questions or concerns not answered above at email@example.com. To be informed about new products and special events, follow us on Facebook, Instagram, Twitter, and Pinterest. Most importantly, sign-up for our newsletter below.