In the heart of every piece of Tradlands clothing lies a story of quality, comfort, and timeless style. Our journey began from a simple realization: the need for clothing that feels like home and grows with you through every phase of life. Our clothing is the foundation of a wardrobe that resonates with who you are.
In my twenties, I faced a personal struggle with mainstream fashion – discomfort and poor quality. The clothing from popular stores often deteriorated quickly, with seams stretching and fabric pilling after just a few washes. My preference leaned towards vintage and thrifted items, especially those found in the men's section, which I would resize at home. This experience exposed what was missing in my closet: the absence of durable, high-quality women's clothing that feels comfortable and lasts beyond a few wears.
This gap led to the founding of Tradlands in 2012. Frustrated by the fast fashion industry's fleeting trends and compulsion to buy more, I saw an opportunity in the menswear section. Menswear seemed to offer what women's fashion lacked: classic styles, durability, and simplicity. Tradlands started to fill this void, offering women clothing options that were not just fashionable but also long-lasting and comfortable.
Reflecting on the early days, small milestones like receiving fabric samples or choosing the 'Tradlands' name in a San Francisco coffee shop were our initial wins. Our first line consisted of button-up shirts in a handful of fabrics, managed from a shelving unit in my apartment. Each order was a celebration, meticulously prepared with a handwritten note inside.
Though 10 years have passed, we are still a very small business and team. As Tradlands has grown, our approach to storage, packing, and production has evolved, but our North Star remains the same: the unwavering support of our community and the joy of doing what we love. Celebrating milestones like hitting our first 1,000 orders and consistently creating pieces our customers love has affirmed our commitment to making quality essentials.
A Focus on Essentials
At Tradlands, our philosophy has always centered around creating clothing of the highest quality – pieces that feel like home and are made to last through all of life's phases. We prioritize timeless essentials over fleeting runway trends, emphasizing the importance of well-tailored, high-quality garments.
Our goal is to provide modern foundational pieces, the kind that effortlessly become the cornerstone of any wardrobe. These are the clothes that allow you to feel like yourself, comfortable and confident, no matter how you choose to wear them. With Tradlands, dressing up is about finding that perfect balance between style and personal comfort, building a wardrobe that truly feels like a reflection of who you are.
A Connected Community
Tradlands is also a closely-knit community, fostered by our small but passionate team and shaped by the valuable feedback of our customers. Celebrated through thousands of 5-star reviews and a vibrant, engaged Instagram following, we've created a space where feedback and interaction shape the heart of our brand.
We are also proud of our Worn Well Collective (#tradlandswornwell), highlighting how our clothing fits into the diverse lifestyles of our customers. Importantly, we embrace inclusive sizing, offering a range from XXS to 4X.
We believe in creating clothing that eliminates the stress and anxiety often associated with getting dressed. Our goal is to produce pieces that honor the individual, instill confidence, and provide a blank canvas for personal style. We focus on comfort and ease, allowing you to concentrate on the most important things in life.
Rediscover the joy of dressing up, of finding pieces that not only fit your lifestyle but also make you feel like the best version of yourself every day.