At Tradlands, our intention is to make the best clothing for our customer, the woman who drifts towards the men’s section and thinks, "I wish they made this for me." We create menswear inspired staples for women with a relentless emphasis on fit, details, and quality. All of our products are guaranteed to last and made to be lived in. We design clothing that a mother can pass down to her daughter … or that her daughter will borrow from her closet. For the world traveler or the green thumb or girl-about-town, we empower our customers with products that are both classic and comfortable. We are committed to designing and constructing items you love today and value for years to come.
Each style is sewn in small batches in the United States. By keeping production stateside, we can ensure well-crafted details and a healthy, happy work environment for our sewers. Our designs are influenced by the Americana tradition. We see our customer wearing a button-down to sail off the coast of Maine, trek to Yosemite Falls, or join friends for a beer in Hayes Valley, San Francisco. She's a tomboy at heart - but there is a confidence and ease that makes it decidedly feminine. Inspired by him, designed just for her.
After our Volume One introduction in February of 2013, we were grateful for a warm reception from customers and press alike, including features on CNN, Tomboy Style, and Daily Candy. Using customer feedback and the finest materials we can can get our hands on we’ve continued to refine and improve our menswear staples for her. Spring 2014 marks the launch of our Volume Three line, inspired by our journeys from the golden coast of California to the Eastern seaboard. While developing our newest line we traveled across the United States, making stops in Yosemite, Yellowstone, and the Badlands. We spotted hand-made cowboy hats sold road-side in Cody, Wyoming and hand-knit fisherman's sweaters in coastal Maine stores. These places and people convey what we are all about: classic, authentic, and well-made style.
What We Value
We have set out to make the best shirts for women with tailoring that is honoring and comfortable. Our line features the women’s button-up shirt. It is the wardrobe piece worn as often as jeans. Our button-ups are lightly fitted and easy to iron; made with prints that outlast fads and materials that are durable. Influenced by menswear and designed by a woman. More importantly, our shirts are fit for a woman.
What are the benefits of a good fit? Whether you are in your 20s or 60s, every woman wants to look her best and feel comfortable in her clothing. When it comes to clothing, it is gratifying to button up a great fitting shirt. The seams hug your shoulders and the cuffs reach just past your wrists. The shirt falls perfectly over your hips and gently shapes to your waist. It’s the making of a wardrobe staple. We have designed each detail on our shirts with care, from the cuffs to the collar to the cut.
Our intention is to create the best universal fit for women. After spending years tailoring men’s versions and settling for women’s shirts that never felt just right, we began building and testing our own shirt. A shirt designed for women like you, women who are hard working, creative, and like to be comfortable in your clothing. Women who will wear our button-downs and say, “I feel like myself in this shirt.” Our customers know and see the difference when investing in well-made staples that will last for years, not just the latest season or trend. The intention is to create garments that last, clothing that a mother can pass down to her daughter … or that her daughter will borrow from her closet. We are committed to designing and constructing items you love today and value for years to come.
We’ve added a little bit of length to our button-down. This allows the hem to fall over the hips without rising up the back when sitting or bending over. The added length also makes it simple to tuck in the shirt without worrying about un-tucking at a slight turn of the waist. We’ve designed our shirt to hug the waistline slightly so it is neither too boxy nor too slim. It is a gently tailored, relaxed fit.
The amount of care shown in creating great products is always reflected in the attention to detail. There is a clear difference between a shirt bought at Walmart and a shirt purchased from your favorite premium brand. That difference is hidden in every detail. From the fabric to the trims to the person who stitched it together, a garment can either be painfully poor in quality or it can exude care and thoughtful construction. When great features come together you will immediately sense the subtle quality that stems from a balance of design, construction, and finely crafted components.
Finally, we are committed to using only the highest quality materials we can get our hands on. All of our products are sewn right here in the USA. Currently we work with a well-established sewing company in Chicago where every shirt is cut, sewn, and thoroughly inspected before it goes out the door to you. We are committed to providing a healthy and happy work environment for those we employ. As Tradlands grows, we will continue to work with other respected companies across the United States who will provide the same impeccable workmanship you’ve come to expect from us.
We actively seek out conversations with our customers and are very fortunate to have great customers who are willing to share their ideas and opinions. If you have any questions, or would like to simply say hello, please feel free to email us at [email protected].
The Team Behind The Brand
Tradlands was created in 2012 by us, partners Sadie and Jeremy. Sadie lived in Rhode Island and Jeremy in Iowa before meeting in San Francisco. In early 2012 we decided to start a women’s clothing brand. Our story was really inspired by what wasn’t there. Time and time again, Sadie wanted the styles and textiles seen in menswear and decided to take matters into her own hands.
At the time we were both working full time jobs in downtown San Francisco. We would meet up after work to go over production details, website updates, and photoshoot ideas until it was time to sleep and start all over again. After a year of development and fine-tuning our voice, we launched Tradlands, Volume One, in February 2013. During the first five months of business our reach and audience quickly grew. We continued to work our day jobs. It was impossible to pay the rent on the income of a small start-up so we worked desk jobs during the day and saved our passion project for nights and weekends. One of the great things about entrepreneurship and having a business that mostly lives online is that we can pack up and work from anywhere in the world. And that’s exactly what we wanted to do. By July 1st of 2013 we hit the road on our way to Maine. We took our carefully stowed Tradlands inventory, camping supplies, our dogs, and a few essentials.
In Nevada we camped where the nighttime temperatures were over 70 degrees and continued through gorgeous southeast Idaho. We took in the Grand Tetons, Yellowstone, and the Badlands. Eventually our travels found us in Clinton, Iowa - Jeremy’s hometown - where we stayed with Jeremy’s family for a few weeks and worked on our second production run. Continuing East, we drove by the Great Lakes and Niagara Falls, through the Adirondacks and Vermont’s green mountains.
We arrived in Maine and in the following weeks our Volume Two collection was finished. Our second collection launched on September 2nd and we were married in our family’s backyard on September 14th. We have since moved every year to a new destination while traveling to oversee our production. We carry with us a love and respect for the Americana tradition, from the golden coast of California to the Eastern seaboard. Aside from cultivating a passion for business, Tradlands allows us to create a life that we love everyday.
As always, we are very grateful for your support and kind words through all of the exciting changes and events in the past two years. We could not build this business without you, our readers and customers.