As we close in on the spring season, we wanted to share with you some of the changes happening at Tradlands. Since we opened our online store in 2013, our mission has been to create the highest quality essentials for women. Our commitment to quality, attention to detail, and focus on ethical manufacturing — as well as incredible customer care — are the values on which we launched our brand.
From the beginning, the importance of quality has been woven into the fiber of our company. We have promised to bring the quality and timelessness found in menswear to our women's line. Along the way, we’ve had great successes and failures. With every season we’ve faced new obstacles, always chasing after a superior quality that’s been somewhat elusive.
We have never — and would never — do anything to intentionally deliver a less than perfect product to you. But in the past year, some of the quality issues slipped through the cracks. Despite being on hand throughout the manufacturing process, we made mistakes. A challenging relationship with our manufacturer and rising US costs nearly took us under last year. In order to fulfill our promise of quality, we took hundreds of items off the shelf that were less than perfect. If you pre-ordered items you might have noticed late shipments and missed deadlines. We gave sneak peeks of products we were never able to launch because we couldn’t stand behind them. Of course, we take full responsibility for these missteps. But a very tough year forced us to rethink the way we do business and how we manufacture our goods.
We thought about what our customers really cared about. Time and time again, the top reason you shop with us is quality, followed closely by ethical manufacturing. Moving forward we will continue to design stateside and manufacture our products in the places where we are confident the quality is the best. Every time you shop with us your clothing is produced in facilities that exceed ethical and sustainability standards.
For 2018 we’ve established new partnerships with small manufacturers in Mexico, China, Italy and, of course, the US. We are working with specialty sewers to create individual products, people who are known for the detailed items we create with them. Together, we employ adults who are paid a living wage, work in bright, clean and airy environments, and choose to come to work every day.
These changes have already helped us do more for our employees, who work so hard to create better products and experiences for our customers. We can also promise you better sustainability practices, lots of new products, orders that are delivered on time, and better details and packaging. I have never been more excited about what’s ahead for Tradlands and what we are creating for you.
Our goal has always been to create products that our customers love, that are made to last. We’ll always design the best shirts, we’ll always take the time to have the conversations with you about what will suit you and your personal style, and we’ll do everything in our power to create clothing that makes you feel confident, comfortable and completely like yourself. We are able to do the work we love only because of your support and your trust means everything to us. It’s your energy, your ideas and your enthusiasm that has made this brand what it is. Thank you for helping us do what we love every day.
If you have any questions or feedback feel free to let us know. You can email me directly at firstname.lastname@example.org
. I am here to help.
With love + gratitude,
Sadie + Team Tradlands